What is SEO?
SEO, or Search Engine Optimisation, is the process of gaining traffic to your website from organic (natural) search results on search engines (Google, Yahoo & Bing).
Why is SEO important?
Without strong SEO it will be difficult for customers and clients to find your Website online. Google ranks websites according to their relevance to a certain search term or keyword. SEO allows Google to recognise your website’s relevance, and rank it higher on their search pages, allowing people to find what they are looking for.