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LATEST INSIGHTS FROM NIELSEN DIGITAL RATINGS

SOCIAL MEDIA BRANDS GROW AND SHIFTS IN NEWS RANKINGS

 

  • Large audiences continue to grow for Twitter, Snapchat and Instagram
  • Shifts in Current Events & Global News rankings
  • End-of-Financial-Year influences growth in online audiences for automotive manufacturers

 

Sydney, Australia – 27 July 2016: Latest insights from Nielsen Digital Ratings (Monthly) reveal an increase in the number of Australians engaging with many social media brands, as well as shifts in Current Events & Global News unique audience rankings.

 

June 2016 data revealed Facebook continued to lead the social media category with a unique audience of close to 16 million; however there was notable growth for some of the other social media platforms compared to the prior month. Twitter stood out with an 11% increase to reach a unique audience of 6.8 million. Snapchat recorded a 6% increase to a unique audience of 3.8 million and Instagram grew 7% in June 2016 compared to the prior month, to a unique audience of almost 8 million.

 

Many Australians went online for updates on the Federal Election, resulting in a 49% increase in the number of people visiting the Australian Electoral Commission (AEC) site – lifting the site’s audience to 3.7 million.

 

In the automotive manufacturer sub-category, seven out of the top ten car manufacturers reported double digit increases in unique audiences during June 2016 compared to the previous month. The strongest unique audience growth month-on-month for the top 10 car manufacturers was recorded by Mazda (up 131%), followed by Ford (up 77%), Hyundai (up 46%), Nissan (up 36%), Mitsubishi Motors (up 15%) and Holden (up 14%).
The Current Events & Global News sub-category reported changes to unique audience rankings in June 2016. News.com.au retained the top spot with a unique audience of 5.5 million, while ABC News Websites moved to second place ahead of smh.com.au.

 

Yahoo7 News Websites moved up to fifth position with an increase of 6.3% in unique audience in June 2016 from the previous month. The BBC jumped from tenth to seventh (up 13.6%) and The Daily Telegraph entered the top 10 rankings with a 6.9% increase in unique audience versus the prior month.


TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR JUNE 2016

Name Unique Audience (000) Page Views Per Person Sessions Per Person Time Per Person (hh:mm:ss)
news.com.au 5,463 47 12 00:59:41
ABC News Websites 5,003 20 8 00:22:16
smh.com.au 4,911 25 10 00:51:21
Daily Mail Australia 3,230 23 9 00:34:31
Yahoo7 News Websites 3,079 11 7 00:14:12
The Guardian 3,043 14 8 00:26:27
BBC 2,888 25 10 00:43:54
ninemsn News Websites 2,753 21 10 00:25:40
The Daily Telegraph 2,520 14 7 00:18:49
Herald Sun 2,519 20 9 00:33:02
Source: Nielsen Digital Ratings (Monthly) – June 2016

 

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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

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